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Belkin Hong Kong launches ‘TrueClear™ Pro 2.0’, Advanced Screen Care Service for iPhone 8, iPhone 8 Plus & iPhone X in 1O1O & csl

Belkin Hong Kong launches ‘TrueClear Pro 2.0’, Advanced Screen Care Service for

iPhone 8, iPhone 8 Plus & iPhone X in 1O1O & csl

Engineered for precise application to give perfect coverage and maximum screen protection on iPhone with Belkin’s patented TCP system


Hong Kong – November 3, 2017 – Belkin, market leader in mobile accessories and screen care, today introduced 'TrueClear™ Pro 2.0 Screen Care Service' at selected 1O1O and csl shops. The service will be conducted by TrueClear™ Pro experts who are specially trained by Belkin.


Belkin’s TrueClear™ Pro 2.0 screen protection is a unique, first-of-its-kind system designed to apply Belkin screen protectors to devices with unparalleled accuracy. It is a patented system and has won an Innovation Award in the world's largest home appliance exhibition, CES2014.


Consumers will be able to witness expert application by highly trained, certified screen care specialists to ensure precision, with no misalignment or air bubbles. The service is free of charge to all customers who buy Belkin’s high performance screen protector, InvisiGlass Ultra. It is optimized for iPhone 8, 8 Plus and iPhone X and they are also compatible with iPhone 6, 6s, 7 and 7 Plus.


Dae-Won Kim, Belkin managing director – APeA, said “TrueClear™ Pro system embodies the spirit of Belkin, embracing customer services through innovative technology driven by precision that lends to a better product experience. We have made our new line of screen protection better than ever, and we believe the best in the market.”


TrueClear™ Pro system works best with Belkin’s high performance overlay – InvisiGlass Ultra Glass. InvisiGlass Ultra is made with Accessory Glass 2 by Corning. It offers improved scratch resistance, reduced scratch visibility and better drop performance. It retains the smooth glide and tactile experience of the screen, and is tested extensively to deliver the brightness, sharpness and clarity you expect.



TrueClear™ Pro system with InvisiGlass Ultra is available today for MSRP of HKD 298 (for iPhone 8 and iPhone 8 Plus) and HKD 318 (for iPhone X). It is available at selected 1O1O and csl shops. For more shop information, please contact:


·         1O1O: General Customer Service Hotline (2888 1010)

·         csl: 24-hour Customer Service Hotline (2512 3123) or Product Hotline (2888 2123)


InvisiGlass Ultra Features

·         Up to 3-5X improvement in scratch-resistance

·         Up to 25% increase in drop performance

·         0.21mm thin preserves touchscreen sensitivity

·         Ion-exchange strengthened for superior surface quality and damage reduction

·         Up to 25% reduction in scratch visibility

·         Up to 25% improvement in strength after scratch

·         Smooth glide of real glass

·         Crystal clarity


Note to Editors

For media who would like to learn more about the professional TrueClear™ Pro 2.0, advanced screen care service, please contact Newell PR to arrange a free trial. Availability is limited.


About Belkin

Belkin® developed its first people-inspired products in 1983 with cables that quickly led to the development of the first intelligent cable that connected an Apple IIc, Apple's first portable computer, to a printer. Today, more than one Belkin product is sold every second globally. Designed in Southern California, and extending across four pillars power, productivity, protection and connectivity Belkin products include award-winning lines such as the Valet™ Charge Dock for Apple Watch + iPhone, DuraTek™ Cables, RockStar multi-port solutions, QODE™ keyboards, BOOST↑UP™ charging solutions, and more including USB-IF certified USB-C accessories, wireless charging docks, and solutions for Android systems. Belkin’s next generation ScreenCare+ and TrueClear™ Pro screen protection service applies state of the art protection with unparalleled accuracy and is available at select leading retailers worldwide. A privately held company, Belkin has more than 1,400 employees with products sold in more than 50 countries around the world.


For more information, please visit Belkin on the Web, Follow us on Twitter, Like us on Facebook, or Follow us on Instagram.


© 2017 Belkin International, Inc. and/or its affiliates. All rights reserved.


All product names, logos, and brands are property of their respective owners.

Belkin     1010     csl     iPhoneX     iPhone8         
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