Gaming computers record strong surge in
demand across Asia Pacific
remained one of the most important drivers of growth in the computer market
globally, as well as in Asia Pacific in the first half of 2017. The continuing
boom in the world of electronic games have been stimulating strong consumer
demand in this segment, generating 39 percent growth in terms of volume, and a
corresponding 36 percent incremental sales value across APAC over the same
period a year ago.
traditional notebooks and tower desktops are the most sought after computing
devices by consumers, the latest GfK report1 revealed that new form
factors such as convertibles, ultra-thin, large all-in-one, and gaming PCs are
gaining traction, generating sales amounting to €6.1 billion within Asia
Pacific in January to June this year.
“After several challenging years competing with new technologies like tablets
and smartphones, gaming PCs have finally developed from a niche segment to a
strong selling mainstream product,” highlighted Gerard Tan, senior director, Technology
Retail Tracking, GfK Asia. “Gaming enthusiasts are increasingly willing to
splurge on enhanced gaming devices to enjoy better graphical experiences and
Global revenues of all gaming PCs (desktops
and notebooks) in the markets measured by GfK (excluding North America)
amounted to €1.5 billion, with Asia Pacific registering a share of 34 percent
(revenue: €522 million). Within Asia Pacific, China is the largest contributor
of gaming notebooks, with Korea and Thailand coming in at second and third
The growth potential of gaming PC has been attracting more players in the
market which today stands at 24 brands with their total offering of over 1,700
models, compared to only 810 three years ago.
“In addition to existing
dedicated PC gaming models, mainstream computer manufacturers are also coming
up with their own gaming series with competitive specs and pricings to target
the mass market,” observed Tan. “With all these exciting developments, fuelled
by the growing interest in virtual reality and the
roaring success of e-sports, we foresee that the PC gaming segment will
continue to remain robust in the foreseeable future,” he added.
PC gaming accessories (monitors, keyboards, headsets, mice) are also enjoying
robust sales among consumers as a result of the thriving PC gaming market.
Worldwide, this segment achieved a 56 percent increase in sales over the
previous year for the period of January to June. Overall, revenues for the
first half of 2017 amounted to 1.1 billion euros. In Asia Pacific, significant
growth in consumer spend were similarly registered in the gaming centric models
of monitors (154%), keyboards (9%), headsets (29%), and mice (21%).
GfK will share the global insights for the IT market at the IFA 2017 in Berlin,
1-6 September 2017.